Millions of people are seeking a path to success. The self-improvement industry in America is valued at an estimated $11 billion. People turn to books, counseling, coaching, spirituality and other external resources to achieve long-term success. These are often short-lived fixes, however.

What if I told you that the key to long-term success lies within you? What if I told you that there is a switch in your brain that determines your success or failure? Sound intriguing, doesn’t it? It is more than that. It is life changing.

Each and every one of us has a switch called the hypothalamus that is either flipped to success, failure or somewhere inbetween. In the introduction to my book Beyond Willpower, I cite the research behind this switch.

The hypothalamus has three modes:

Success - If your switch is flipped to success, you will have good health, success in your career and intimate, loving, harmonic relationships. You are going to succeed at almost everything.

Failure - If your switch is flipped to failure, you will have constant health problems and be plagued with fear, anxiety, stress. You will struggle to do well at work, or perhaps you will prosper, but despite making money, you will be miserable. You will have relationships, but they won’t be close or meaningful.

Neutral - If your internal switch is in neutral, you’re not failing, but you’re not successful either.

If your hypothalamus is switched to failure, your body is in a constant state of fight or flight. When under stress, either real or perceived, your body produces a hormone called cortisol. This is the opposite of what I call the “happiness” hormone --  oxytocin. Thousands of research hours have gone into cortisol’s effect on the body. Elevated cortisol levels can make you sick, suppress your immune system, increase pain, raise your blood pressure, destroy relationships, lead to fear, depression, shame and cause you to react from a solely negative perspective.

This is what was going on in my life more than 25 years ago. You may be experiencing some of this negativity in your life right now. I was amazed to discover this wasn’t just me and that the solution wasn’t simply a matter of having a positive attitude. This was a chemical and physical state of being. If you find yourself in a similar situation today, remember this is not your fault.

Your internal success switch differs greatly. Based on clinical published research, the hypothalamus can control the levels of oxytocin which lead to enhanced personal relationships, parental bonding, love, joy, peace, security...about every positive emotion or feeling you could have. It increases immunity, reduces stress, counteracts addiction, withdrawal and bad habits, stimulates the release of human growth hormone, increases wise judgment, moderates metabolism, promotes healing and stimulates relaxation and non-stress energy so you can relax when you need to and have great energy when you need it. You feel smarter and your creativity and problem-solving ability are improved. Your cells are open to regeneration and healing.

Thanks to this one little switch - the hypothalamus -- you can experience success, failure or a state of neutrality that lies somewhere in between. I can teach you how to turn your internal switch to success for the rest of your life.

Interested? Here on this website, I provide the resources to flip this switch in your brain. I’ve been helping clients do this successfully for 27 years. It is a learning process, but if you use my tools you will learn to finally turn the switch in your brain to success. Like Glinda The Good Witch says in the Hollywood classic Wizard of Oz, “You had the power all along, my dear.”


Dr. Alex


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