Let me start by introducing you to the Holy Grail of psychology.

For the last hundred years or so, ever since Freud, we have been searching for a way edit a person’s memories in order to change their life experience. Recently, researchers at Southwestern University Medical Center declared they had found the source of cancer, of diabetes, and of virtually all illness and disease—what we would call our memories. It’s not even limited to psychological and physical health, but whether we succeed in our careers and personal goals or not, whether we feel happy and fulfilled in daily life—in short, everything best in life.

I never write a book unless I believe I have something important to contribute, and while I’m not saying it myself, most experts would probably say this is the most important thing I’ve ever done. So, what are my credentials? I’m a New York Times bestselling author. I built what I’m told is the largest practice of its kind in the world, working in 50 states and 173 countries with no advertising—just word of mouth. It took me 30 years to discover this method and another 6 to write the book on the first ever published method for memory engineering! And I can’t wait to share it with all of you.

Imagine being able to take the most traumatic, stressful memory of your life and change it, almost like going back in time. Everything we do is informed by our memories, or more accurately, by our perceptions of those memories. But those perceptions are full of errors, and those errors often have huge negative consequences in our daily lives. Of course, you’ll never be able to change something that has already happened. But now, you can remove the trauma and the lies from those memories and enable yourself to see your life through eyes of truth and love.

As negative experiences and traumatic memories pile up, we tend to develop coping mechanisms as an unconscious effort to avoid similar experiences in the future. The problem is, these defense mechanisms tend to be short-sighted because they’re based on our fear response, on fight-or-flight. That’s great for fighting off a guy with a knife or running away from a bear, but not so much for living out your daily life in love and contentment.

I’ve come to understand that people never do anything unless they believe in it on some level. Yet most people (myself included) know what it’s like to constantly do things that go against their better instincts! The problem is that a deeper part of you is believing something that isn’t true, and your conscious mind has no means to convince it otherwise. Now you do. An article published by Scientific American declared that “The era of memory engineering has arrived.” I believe this book is where it starts in earnest, so check it out.

Have a blessed, wonderful day!

Alex Loyd


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