I don’t care who you are, where you live or how much money you make, finding your true purpose in life is a top three life issue for everybody.


Most people would say life without meaning and purpose is not worth living. Even Einstein said the unexamined life is not worth living.


In my experience, most people who are having a midlife crisis or who are at the end of their life and experiencing regret can trace that back to not examining their life’s purpose and meaning. They swept it under a rug, perhaps because it wasn’t something they enjoyed thinking about or due to self worth issues or trauma they didn’t want to revisit. But when you sweep those issues under a rug, you are just delaying them. You will eventually have to deal with them and until then you’re wasting years of your life! I have worked with many people who say that when they started living their life with meaning and purpose that it was the turning point and when they started really living life.


I also think this is a critical area where people are most likely to miss something that could make all the difference because they are pursuing the wrong goals. Goal setting started becoming big in the 1970s and it’s still prominent today.


Stephen Covey’s 1989 best-selling book, The 7 Habits of Highly Successful People, was all about goal setting and being intentional about how you live your life.  Twenty-five years later he released his followup book, The 8th Habit. Now hardly anyone admits when they are wrong, much less admits that their best-selling book was wrong. Well, Covey admitted it! His new book unveiled an 8th habit. That key 8th habit is you HAVE to do things from the heart and nothing, including the seven habits, works without that.


Pursuing your goals from the heart means you have to examine your life and live by the meaning of life. And the meaning of life is love. If the world is just evolution and survival of the fittest, love makes no sense because the survival of the fittest mode is about survival and staying alive. Love, however, is selfless. It’s putting the interests and needs of others aside, even to the point of death. We’ve all heard stories of people who run into burning buildings and that sort of thing to save others.


We all inherently know that as long as our life isn’t in imminent danger and our basic needs are being met, that what everyone needs and wants is love. That’s why all the songs, movies, books are written about it!


Yet very few people live like that. What most people call love today is not love, it’s a business deal. If you stop doing that, I’m going to stop doing this. And if I do this, you’ll do this for me.  And if you do this one I’m out of here. That’s fake love! Real love is all in with no safety net no matter what, forever. And you do not fall out of that kind of love because it’s not dependent on outside behavior. You may not like your spouse or loved one, but that doesn’t mean you don’t love them.


The mechanism in your brain that determines your thoughts or feelings is like your smartphone searching for a love-based or fear-based signal. A love-based signal leads to success. A fear-based signal mandates negative emotions and thoughts that lead to ultimate failure, and there’s nothing you can do to stop it. It’s mandated. You can’t stop it with your willpower. But I have developed tools to fix that so that your decisions are made in love and lead to success.


Until you examine your life, decide whether you are going to live by meaning, which is love, or without meaning, which is fear, and then identify your particular purpose, you probably won’t be happy and there’s a chance you won’t be successful. You can force success, but you won’t be happy. But there’s no way you can live in fear and be happy and successful.


Love requires relationship. If you don’t have part of your makeup prioritizing relationships and if you are all just about fame or money or something else external then I promise you are on the path to meaninglessness and the wrong purpose in life. At the end of your life, you’ll be crushed with regret!


How does one start on the path toward finding their purpose in life? I recommend taking my 60-second X Factor quiz and then using Trilogy and Memory Engineering to change your internal programming and get rid of the lies you have internalized.


Outside of the death of a child, one of the saddest things I have seen is someone at the end of their life who has missed their priority, meaning and purpose in life. Although it’s too late to go back and change things, after I have worked with people in this situation they aren’t crushed any more.


What most experts teach is to have external circumstances aligned with future goals., but this is what Dr. Dan Gilbert has called a happiness killer! When your goal is in the present moment and living in love, however, the stress goes away and you perform at your peak without trying.


I hope you find the purpose and meaning in life before you live a life of regret. There’s no better time to start working on this than today!


Have a blessed, wonderful day.


Alex Loyd


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